People have fun with that and we’re just trying to make it more a part of everyday life.įP: To play devil’s advocate here, what if what you’re doing with this technology is creating an army of TMZombies and Perez Hiltons? Is that at all a concern you have? The whole nature of what we’re doing is rooted in a longstanding cultural phenomenon in New York City: it’s where regular people and famous people cross paths randomly. The urge to share celebrity sightings when they happen is undeniable. Stalkers are nuts and dangerous to be sure, but it’s just incorrect to accuse them of being quite this lazy.Ĭelebrity sightings have been happening since there were celebrities. The word “stalker” conveys something far more proactive than registering for text messages. HD: Obviously we’re not aiming to promote stalking and I don’t think this does that. Aren’t you worried about a celebrity getting… bombarded by fans? We can say: I just saw someone who I think is remarkable for one reason or another, and here’s what they’re up to right now.įP: Besides users sending texts to the site, if someone tells omgicu about a celebrity, you send another text about it immediately. We can empower the consumers of celebrity gossip and culture to become the creators of it. But gossip is still controlled by a handful of tastemakers who determine who and what is newsworthy, and then they feed it to people. We’ve seen how disruptive services such as Blogger, Netflix, or YouTube allow different types of mass media to be broken up and consumed by niche audiences in a more individualized fashion. Hugh Dornbush: Celebrity gossip readers are still given the same stale news about the same stale people.
Likewise, the site will text you about sightings of celebs you want updates on.įlavorpill: You call omgicu “participatory celebrity gossip,” where anyone can determine who’s worth knowing about. Sort of like a full-time Gawker Stalker, after joining omgicu, you report your sightings on the fly, via text message. In an ironic turn of events, we recently stalked - er, caught up with - the creator of new NYC-based celeb-sighting site omgicu, Hugh Dornbush.
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